A Lesson From Cracker Barrel

As a business owner, or even just someone interested in big business drama, Cracker Barrel's latest media scandal should not come as a shock. We have all heard stories about businesses chasing minimalist branding trends or failing to understand their audience. This incident should serve as a wake-up call to business owners both small and large.

What Went Wrong?

Customers choose where to spend their money, and they are the lifeblood of any business. When a company grows so large that it becomes removed from its customers, it risks losing touch with why people buy its products in the first place.

Take Cracker Barrel for example. It was beloved for its old-timey vibe, nostalgic gift shop, and simple but satisfying food. Plenty of restaurants offer simple, good food, so what made Cracker Barrel stand out? The answer is clear: the old-timey vibe. You do not need to be a marketing professional to recognize that. But as businesses scale, many start chasing trends instead of focusing on the real reasons customers support them.

A Victory for the Consumer

Thankfully, in the end, customers used their voices and today we still have the same old-timey Cracker Barrel experience. This story offers two powerful lessons. First, do not lose sight of what your customers want just because your business has grown. Second, it is alright to make mistakes as long as you learn from them. Cracker Barrel listened. And that is the key takeaway: whether your business is big or small, listening to your customers is essential for success, especially in marketing.