Generative AI has transformed the way businesses approach marketing and branding. Companies are using AI to generate logos, design custom backgrounds for video calls, and seamlessly add branding elements to visuals. These tools make it easier and more affordable for businesses everywhere to enhance their visual identity without the heavy costs.

According to recent forecasts by Statista, the number of social media users is expected to grow from 5.17 billion in 2024 to 6.05 billion in 2028. This estimate is based on current global growth trends. Your business needs be active on social media, because that is where many customers go to learn about and evaluate businesses before making a purchases.

For Gen Z, buying a product isn’t just about price or convenience, it’s about purpose. A survey shared by ChainStoreAge found that 100% of Gen Z respondents said they’d take action to support local businesses. That kind of commitment doesn’t happen by accident. Many of us came of age during the COVID-19 pandemic, when the message to "support small" was everywhere. It wasn’t just a trend, it became a value. We saw how vulnerable our communities were, and that stuck with us. Local matters.