Why Social Media Should Be Your Main Marketing Channel
According to recent forecasts by Statista, the number of social media users is expected to grow from 5.17 billion in 2024 to 6.05 billion in 2028. This estimate is based on current global growth trends. Your business needs to be active on social media, because that is where many customers go to learn about and evaluate businesses before making a purchases.
The Fall of Yelp
Since 2017, Yelp, the well-known business and customer review platform, has seen a noticeable drop in users. This decline is likely due to the shift toward social media platforms. Many people now prefer to leave reviews in the comments section of business pages, post video reviews, or use Google Reviews instead. Yelp is not the only review platform that has experienced this change, but it is one of the most recognizable. What this shows is that customers want to interact with businesses directly through the digital platforms they already use every day. If your business is still relying on traditional review platforms like Yelp, you may be missing out on key engagement from your customers.
It's All About Meta
As of 2024, Statista reported that 32.6 percent of global brand activity on social networks occurs on Facebook, while 20.3 percent happens on Instagram. That means over 50 percent of brand engagement takes place on these two Meta-owned platforms. If your business is not on both Facebook and Instagram, you could be missing out on reaching a huge portion of your audience. Meta platforms offer user-friendly features, allow for easy content sharing between accounts, and provide valuable insights into who is interacting with your posts. They also make it simple to run ads and connect with targeted audiences.
Final Thoughts
Getting your business on social media is one of the best steps you can take to grow your brand. These platforms give your customers a place to leave reviews, ask questions, and engage with what you offer. Social media is not just a trend. It is a main marketing channel that plays a key role in how people discover and interact with businesses today.
